This is huge news as many food advertisers have wanted to partner with Kraft, but until now they had not allowed any food advertisers to run in the magazine. Please call me to discuss. Will 805-685-9546
Kraft now allows 3rd party food advertisers in their magazine!
August 8th, 2011Congratulations to Meredith Integrated Marketing – Making the MIN “A-List”!
January 28th, 2011Congrats to MIM, publishers of KRAFT FOODS’ CRM multimedia marketing platforms’ COMIDA Y FAMILIA. http://www.minonline.com/news/16370.html
Kraft publishes Holiday issue of COMIDA Y FAMILIA magazine – and it’s beautiful!
November 3rd, 2010Yet another outstanding issue for Meredith Integrated Marketing and Kraft Foods’ COMIDA Y FAMILIA magazine. With their deep insights into the US Hispanic woman/mom, Kraft is there with her every step of the day, making her life easier and more enjoyable.
For 2011, Kraft has opened up their website to select, synergistic marketing partners! www.comidakraft.com The entire CRM marketing platform is state of the art marketing techniques, and provides exceptional value to our advertising partners – thank you to all our clients this year for your continues support – especially THE MILK BOARD (“Got Milk?”), MAZOLA and MAGGI brands, as they have been with us for many years now.
We are please to acknowledge the additions of CHEVROLET, PROCTER & GAMBLE, and CHURCH & DWIGHT, advertising this year – and expect them to continue with us, as marketing partners, for a long time to come.
COMIDA Y FAMILIA Holiday Issue in-homes now.
For more info please contact us at: (805) 685-9546 or email: will@hispanicmediareps.com or www.hispanicmediareps.com Thank you.
HMR adds SONY LATIN MUSIC digital media to its portfolio
August 4th, 2010In a partnership between The Beller Company, and SONY MUSIC – Latin, HMR is bringing to our clients an opportunity to become a marketing partner with SONY MUSIC’s US Hispanic marketing platforms. This is an new and unprecedented opportunity for marketers to tie their ad messaging closely with SONY’s marketing efforts in the digial and potentially other “offline” marketing platforms. http://www.sonymusiclatin.com/
Please call Will Vasquez to find out more: (805) 685-9546.
HMR adds DOOH billboards to its portfolio – reaching 220 million people annually!
August 3rd, 2010HMR is pleased to partner with TECHNOVISION DIGITAL, with (6) electronic billboards at strategic US/Mexico border crossing in California and Arizona. With avergage dwell times upwards of 30-45 minutes on a daily basis (more on holidays), these media option provide a real captive audience for delivering your ad message. See our media kit at: http://www.hispanicmediareps.com/tecnovision.html
Download our video overview at:
http://www.tecnovisiondigital.com/files/TDA_Presentacion_Jun10.wmv
Over 220 Million people see our billboards each year - Technovision
Kraft COMIDA Y FAMILIA Magazine
June 15th, 2010
Kraft / Meredith publishes SUMMER 2010 edition of COMIDA Y FAMILIA
June 15th, 2010Just a quick note to advise you that the Summer 2010 edition of KRAFT’s food and family life magazine “COMIDA Y FAMILIA” is now out, and we are so very pleased to acknowledge PROCTER & GAMBLE, CHEVROLET and CHURCH & DWIGHT as our newest advertising partners this year, taking advantage of the outstanding brand equity the Kraft name lends to their advertising messaging – we of course want to acknowledge our long time marketing partners in NESTLE Maggi Brand, MAZOLA and THE NATIONAL MILK BOARD to name a few.
Our next available issue is the Holiday “Fiestas” issue (Nov-Dec 2010) – key “family bonding times” during Thanksgiving and Christmas holidays, and the magazine will feature key recipes to help Latino moms impress their guests this holiday season. Lots and lots of shopping will occur with Latinos this Holiday season, as we prepare for huge family gatherings, and Christmas present buying!
Now is the time to start working on your Holiday marketing programs! Let’s work together to leverage the TRUST, INTEGRITY and INFLUENCE, Kraft continues to develop with Latinos all across the US! We deliver in the TOP 10 markets, plus other hard-to-reach communities all across the US.
Snapshot of the COMIDA Y FAMILIA Reader:
• Median Age: 38
• 85% female readership
• Median HHI: $40,017 (41% have incomes greater than $50,000)
• 37% own their own residences
• 73% of the readership has children under 18 in the HH
• 73% are full-time employed individuals; 21% are “Sales/Office” careers.
• 55% are Married
• 34% are college educated
Please call or email Will Vasquez for more information: Ph: (805) 685-9546 E: will@hispanicmediareps.com
• Holiday Issue In-Homes: 10/29/10
• Ad Close Date: 8/19/10
- Cover Photo of the Summer 2010 edition of Kraft Foods’ COMIDA Y FAMILIA magazine
Very intersting article about CRM vs. CPM methodology for media planning.
June 9th, 2010I continue to recommend to clients to adjust their creative, when possible, to leverage the enviorment in each of our CRM media properties – thus increasing the impact of the ad message!
Our ad clients can leverage the TRUST, AFFINITY and INFLUENCE that each company has already spent millions to develop with these readers!
The Death of CPM – The Birth of CRM Media Planning
Disney, Kraft and Hy-Cite Corp (Cocina al Maximo magazine) already know this and have been doing it! That is why they launched these media products – to speak to their most valuable consumers and provide them with more of what they want and seek from each company…in beautiful editorial environments.
Found on www.hispanicad.com
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29716
“….CRM Media Planning is a new approach that leverages large amounts of actual customer data to create traditional advertising, marketing and communications programs designed to target customers through mass media channels. The approach takes the traditional customer relationship management (CRM) principles and applies them to mass media advertising channels. By inserting personalized customer information into the media buying process for cross-channel advertising campaigns, CRM Media Planning allows agencies and advertisers to evaluate media on the relevance of the message to their most valuable customers, not only on audience size.
Additionally, agencies and advertisers can begin to value media based on results using metrics – such as cost per customer (CPC) or customer lifetime value (LTV) — that have primarily only been available in the direct response world. …”
DISNEY prepares for Back to School Buying Period!
June 2nd, 2010The US Hispanic market continues to grow exponentially and Disney continues to do more and more business with this segment of the US population. Their next edition of Disney EN FAMILIA magazine is set to publish in late August – just in time for the Back to School buying period.
The next issue of DISNEY EN FAMILIA is the Fall/Back to School edition, delivering the magaizne to over 350,000 “ultra-high affinity” Disney families. Reservations for Ad Space closes on July 5th. Call us today to reseve your spot! Ph: (805) 685-9546 E: will@hispanicmediareps.com www.hispanicmediareps.com
Leveraging the Power of the Disney brand name for your US Hispanic marketing efforts.
May 20th, 2010The Summer edition of DISNEY’s parenting, family & entertainment magazine “EN FAMILIA” is now out, and we are so very pleased to acknowledge TOYOTA, PROCTER & GAMBLE, CHURCH & DWIGHT as our newest advertising partners, taking advantage of the outstanding brand equity the Disney name lends to their advertising messaging.
Our next available issue is the FALL/Back to School edition (Direct-mailed into homes mid-August) – now is the time to start working on your Back To School marketing programs! Let’s work together to leverage the TRUST, INTEGRITY and INFLUENCE, Disney has solidly established with Latino consumers in the United State, for your clients’ marketing outreach programs.
Please feel free to request the TOC of the Summer edition translated for your convenience.
Snapshot of the EN FAMILIA Reader: (all the targeting has been done for you as these are Disney’s “best customers” all across the US)
• 77% female readership
• Avg HHI: $51,100 (40% have incomes greater than $50,000)
• 70% own their own residences
• 100% of the readership has children between 4 and 12 in the HH
• 65% are full-time employed individuals; 22% are “Homemakers”
• 73% are Married
• 64% are college educated
Please call or email Will Vasquez for more information: Ph: (805) 685-9546 E: will@hispanicmediareps.com
• Fall Issue In-Homes: 8/22/10
• Ad Close Date: July 1st
Disney EN FAMILIA Cover Photo Summer 2010